The Sixties Inspired Mid-length Broken Weight Line

Cut classic and heavy - elevated 45% from head and the perimeter was broken using point cutting technique. The luminous blonde was achieved using L'Oreal Majiblond. 9o3s and platinium sana amonique.  

Tools: Matador Cutting comb, Denman D3 for blow drying and finished with Denman Ice Diamond stylers.

Styling Products: Electric Smoothing Cream, Electric Serum and L'Oreal Professional Airfix. 

The Molded Hair Up

An editorial hair up created by separating the hair into 3 sections. The warm blond was achieved by highlighting full head with platinium plus 9.33 Majirel.

Tools: Denman D91 Dress-Out brush and D81M Grooming brush.

Styling Products: Electric Smoothing Cream, Kerastase Volumactive Spray, L'Oreal Super Dust, L'Oreal Professional AirFix.

The Heavy Crop

Strong broken weight line along the perimeter of the hair, resulting in a quirky British 60's inspired shape. Natural movement retained to allow movement. The rich colour was created using INOA 4.35.

Tools: Matador Cutting comb, Denman D3 and finished with Denman Ice Diamond stylers.

Styling Products: Electric Smoothing Cream and Electric Shape Paste  

The Future of Smooth

Electric's signature look for long hair; the weight line falls forward at a 45 degree angle from the shoulders resulting in the hair looking fuller, healthier with soft movement. The warm blond tones were created using global 8.33 Majirel by L'Oreal.

Tools: Matador Cutting comb, Denman D4 Classic Styling brush, Denman D83 Paddle brush and finished with Denman Ice Diamond stylers.

Styling Products: Electric Smoothing Cream, Electric Serum and L'Oreal Crystal Gloss.

The Undercut Bob

Maximum versatility and a precision cut weight line onto the cheekbone to reveal a bold yet feminine shape. The colour was created using INOA 4.

Tools: Matador Cutting comb, Denman D3 and finished with Denman Ice Diamond stylers.

Styling Products: Electric Smoothing Cream, Electric Serum and L'Oreal Professional Airfix.

The Structured Curl

Natural curls were given maximum texture and formed using small and medium rollers; the hair was then teased into a strong angular shape to promote the broken weight line theme. Colour is INOA 5.6 and 6.42.

Tools: Denman Ice Diamond stylers to enhance and define curls.

Styling Products: Electric Smoothing Cream, L'Oreal Techni Art Super Dust and L'Oreal Professional Airfix. 

The British Bowl

This high impact shape has a strong broken weight line perimeter resulting in a beautiful yet quirky British shape with strong 60's influence. The colour was created by applying INOA 4.3 through the perimeter and INOA 5.35 through the top section.

Tools: Matador Cutting comb, Denman D3 and finished with Denman Ice Diamond stylers.

Styling Products: Electric Smoothing Cream and Electric Shape Paste.

Hair by Mark Woolley & the Electric Art Team

The Electric Collection defines a philosophy of creating beautiful, distinctive style. Hair that is wearable, healthy, luminous and versatile. 

This head hugging style has been dressed to reveal the sharp angle in the short section over the ear which creates hidden detail. The hair was coloured with L’Oreal Richesse Brown and finished with Electric Shaping Paste and Electric Dry Touch Serum.

Hair by Mark Woolley and the Electric Artistic Team
Photography by Paul Winter 

The Electric Collection defines a philosophy of creating beautiful, distinctive style. Hair that is wearable, healthy, luminous and versatile. 

This head hugging style has been dressed to reveal the sharp angle in the short section over the ear which creates hidden detail. The hair was coloured with L’Oreal Richesse Brown and finished with Electric Shaping Paste and Electric Dry Touch Serum.

Hair by Mark Woolley and the Electric Artistic Team
Photography by Paul Winter 

The Electric Collection defines a philosophy of creating beautiful, distinctive style. Hair that is wearable, healthy, luminous and versatile. 

There is no graduation in this beautiful shape, just a simple solid line. As a point of interest the fringe was lifted above the eyebrows and connected with a perfect curve. A cool L’Oreal Richesse Brown adds solidity and definition and Electric Smoothing Cream finishes the look.

Hair by Mark Woolley and the Electric Artistic Team
Photography by Paul Winter 

The Electric Collection defines a philosophy of creating beautiful, distinctive style. Hair that is wearable, healthy, luminous and versatile. 

This long slightly graduated shape has weight built around the perimeter and was coloured using copper and gold. The hair was gently shaped using barrel tongs to accentuate the natural wave and dressed with Electric Smoothing Cream for a frizz free, glossy style.

Hair by Mark Woolley and the Electric Artistic Team
Photography by Paul Winter 

The Electric Collection defines a philosophy of creating beautiful, distinctive style. Hair that is wearable, healthy, luminous and versatile.

Working with the natural curl a strong 45° angle was graduated throughout. Fine gold highlights were applied over L’Oreal Platinum to accentuate the texture. The hair was dressed out with Electric Dry Touch Serum to maximise the curl and shape of the cut. 

Hair by Mark Woolley and the Electric Artistic Team
Photography by Paul Winter 

The Electric Collection defines a philosophy of creating beautiful, distinctive style. Hair that is wearable, healthy, luminous and versatile. 

This high impact feminine shape was created with graduation through the crown, leaving weight and length in the hair to fall in solid lines. A deep gold base was applied through the radial section with a cool clean blonde through the crown. 

Hair by Mark Woolley and the Electric Artistic Team
Photography by Paul Winter 

The Electric Collection defines a philosophy of creating beautiful, distinctive style. Hair that is wearable, healthy, luminous and versatile.

To create this alternative look a clean centre parting was taken from behind the fringe section through to the nape. The two remaining sections were simply twisted up into two oval buns and pinned. Small sections of hair were pulled out to add interest and soften the style.

Hair by Mark Woolley and the Electric Artistic Team
Photography by Paul Winter 

The Electric Collection defines a philosophy of creating beautiful, distinctive style. Hair that is wearable, healthy, luminous and versatile. 

The weight line in this beautiful look is created by taking the shortest point at the shoulder blade and angling the hair back at 45° degrees. The fringe confirms the solidity of this style. Luminous colour was created with Bitter Chocolate L’Oreal Richesse Gloss.  

Hair by Mark Woolley and the Electric Artistic Team
Photography by Paul Winter