Creativity lies at the core of the Electric brand and our purpose built Electric studio is our space to create. Set in a Georgian building at the heart of Brighton, one of Britain’s most vibrant and eclectic cities; Electric Studio fosters talent, hosts established names and gives our team access to the medium of high quality digital photography. Imagery with impact is our goal and we know that demands a setting that nurtures ideas and promotes artistic freedom.

“Electric Studio is the Abbey Road of hair; a place where talented artists can explore the boundaries of their ability and record their work. It’s a place where ideas are mixed and blended, a place from which we can release some incredible collections,” says Mark Woolley, Owner and Creative Director.