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London, W1

020 7935 0015


01273 202088


01189 571010


01865 790440




THE ASSASSINS COLLECTION – behind the scenes

Hitchcock inspired, Assassins reflects the shady world of the 1930's and 40's Film Noir.

Shot in a historic Brighton theatre, the collection underscores the Electric signature look focusing on the cracked perimeter adding a defiant rebellious aspect to classic, simple hair. The colours are rich, strong and deeply feminine.

Boardroom to Bar – How to put your hair up for medium hair

We love this style it is the perfect going out hairstyle modern, stylish and easy to achieve.

Simple Bridal Hair – Pippa Middleton's Look

In this video William Ackerley from the Electric Art Team shows how to create Pippa Middleton's Bridal Hair. Hair is long, glossy and layered, gently pinned half up half down. Stunning.

How to create Long Luscious Curls

In this video William Ackerley from the Electric Art Team shows how to create a fabulous long curls -using hair tongs. A perfect look inspired by J-Lo - beach chic to red carpet.

The Perfect Topknot

Create this seasons must have style inspired by Spring/Summer catwalk trends and created here by Mark Woolley. The topknot is the perfect festival hairstyle.

Marc Jacobs inspired 70s Curls

How to Create Marc Jacobs inspired 1970's Curls.

This Spring/Summer Catwalk hair trend is created using tongs to form the curls.

A small amount of Electric Smoothing Cream is applied to the hair to protect the hair from heat and create a smooth glossy curl.

Curls are held in place using grips and once all the hair has been curled the grips are removed.

The curls are gently teased into shaped ensuring definition and movement. Electric Dry Serum is used to sweep the fringe to the side and give the curls texture and a perfect soft, luminous finish.