Top London salon brand, Electric London is a force to be reckoned with; recognised as the UK’s most rapidly expanding and exciting hairdressing brand, Electric is now taking the Electric Dream to the USA, starting in the heart of California.
Creative Director of the Electric brand, Mark Woolley – a well respected figure within the industry with over 20 years experience – regularly features in leading press publications as an expert on A-List hair trends, is the man behind Electric Professional products.The Electric Professional range was born out of passion, using the very best ingredients, delivering results you would expect on the catwalk or photoshoot. The award-winning, international session stylist will host a series of exclusive upcoming events surrounding Long Beach’s International Trade Show (ISSE). Mark will be showcasing hairstyles from Electric’s latest hair collection ‘Monochromic’.
ISSE will see the unveiling of the Electric Professional product line with an open classroom event, taught by Mark Woolley and Steve Robinson: a key member ;of the Electric Art Team. Together the duo will bring London Fashion Week to LA using only Electric Professional products.
Lastly the Electric brand will be teaming up with Hairbrained.me: a global community of passionate hairdressers that support elevating their craft, for their annual Teach.In event at ISSE, where Mark will showcase Electric’s Education and ‘Monochromic Collection’. Electric Education is led by creative industry experts who possess a true understanding of session work, precision cutting and technical colour work. Using visual and cultural references these high energy seminars are sure to inspire you to push the boundaries of creativity and get you excited about the Electric Professional product line’s arrival on American shores.
Saturday January 30th – 1PM @ ISSE Long Beach, Booth 417
Sunday January 31st – 10:30 @ The Monochromic Collection, Classroom 204, ISSE
Sunday January 31st – 6:00PM @ Hairbrained Teach.In, NAHA Stage ISSE
Monday February 1st – 1PM @ ISSE Long Beach, Booth 417
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