We were delighted to be asked to head up the hair team for fashion label, Hemeyka.
The looks were clean and strong, to represent the independent woman with the hair with a natural textured finish.
Electric's Creative Director, Mark Woolley said backstage "We have loved doing the show for Hemyca today, its been a great show to work on and I think its fits in with the way we do hair too - its all about the strong women; its contemporary and with clean lines - its just been amazing to work with Hemyca on this collection.
'I think the natural textures we put into the hair just gave it a very soft finish. We were able to undo and get the hair falling naturally into place."
The mastermind's behind Hemeyka, Helen Clinch and Myra Nigris explained, "The hair was perfectly put together! The hair complimented the structured look of our clothes but was also quite de-structured itself, what with the title of this collection being 'Decrypt', which is all about de-structuring and de-coding to find your own style. We wanted to showcase that and the hair did that perfectly"
The looks were displayed as a presentation at ME Hotel, The Strand.
The shows Electric were presents are were;
Our e.Spray made it's first debut outside of the salons and we must say it was very well received. With it's launch date pending for Spring 2015, we can't wait for everyone to get their hands on it!
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