Developing hand-crafted formulas in England since 2007, Electric are the ‘craft brewer’ of the professional haircare world and one of the most exciting and directional independent brands.

Each product has been expertly formulated by leading chemists and Mark Woolley, the Electric Founder & Creative Director.

We’ve made it our mission to produce products that perform to the needs of elite professionals using ingredients and raw materials sourced by ourselves in the UK. 


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