We're Electric

- You'll be electric too

Electric Products Electric Salons

Electric Hair

Since 2007, Electric have been delivering exhilarating salon experiences and world class education, alongside creating hand-crafted professional products, now used by some of the world's most influential hair stylists, and on the shelves of some of the most sought after after salons.

Our Story

"Electric is all about people - they make it. We're a family, and every one of us is passionate about hair, creativity and exciting people in all that do."
– Mark Woolley (Founder)

Electric Salons

Our purpose-built Electric Studio is our space to create, a place where our industry fuses with fashion and music.

Electric Studio

Mark Woolley

One of the most respected figures within the industry, Mark’s work regularly appears in leading publications across the globe. He is frequently used as an expert on celebrity hair trends on television and within glossy magazines, drawing on his 25 years experience to create stunning looks.

Mark’s passion for art, music and fashion made his journey into the beauty industry inevitable. His dedication to elevating the image of hairdressing, both publicly and within the fashion industry is his fuel for innovating, collaborating and developing talent. This has led to the creation of Electric salons, the Electric Studio, Electric Education Academy and ultimately the Electric Product range.

Read more about Mark Woolley

Electric Products

Developing hand-crafted formulas in England since 2007, Electric are the ‘craft brewer’ of the professional haircare world and one of the most exciting and directional independent brands.

Each product has been expertly formulated by leading chemists and Mark Woolley, the Electric Founder & Creative Director.

We’ve made it our mission to produce products that perform to the needs of elite professionals using ingredients and raw materials sourced by ourselves in the UK. 

Electric Products

Latest blog posts

Independant Stylist winner

Electric are proud to sponsor the Independent Stylist category ’for freelance hair professional busy building ‘brand me’.…

Cosy Blonde: the hair colour of Autumn 22

Our Creative Director, Mark Wooley, tells you what to ask for and how to maintain this seasons hottest colour...  What should I…
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@Electric-London

Testimonials

“I love Electric! So effective, so simple and British. That’s why I use them on stage and in my salon.” DJ Muldoon - The Factory - San Diego, California, USA “Sourcing a haircare range that compliments your brand is essential for any salon. Electric is progressive, stylish and luxurious - the perfect choice for us.” Barrie Stephen - owner of the Barrie Stephen salon group - Leicestershire, UK “Electric has revolutionised hair care, bringing it back to the basics: naturally resourced ingredients, a light pleasant fragrance, a great product line and even better people behind it” Pam Goodale - Station 8 - Boston, MA, USA “Electric isn’t just great products, it’s a fantastic brand that supports their salon owners and stylists. They help keep you creative and inspired in an artistic industry.” Nicole Boyle - Mane Tribe Salon - Thousand Oaks, CA, USA “With the highest quality education, products and support, Electric always go above and beyond. It’s like nothing I’ve ever seen any other hair company do before, it’s really incredible, the feeling, the vibe, it’s just Electric.” Julz Coda - Beyond Beauty School - Los Angeles, CA, USA “Electric Hairdressing products fully embody our stringent pillars of commitment to our public. Fashion forward performance, dedicated integrity and genuine authenticity allows Subterranean Hair to recommend Electric effortlessly.” Mitchel Wilson - Subterranean Hair - Los Angeles, CA, USA “I am proud to retail and work with Electric Products every day in the salon and every time I am on set. Whether it’s behind the chair, on set, or working backstage at fashion week, I never go anywhere without my Electric London Session Kit.” Ben Barkworth - Just B Salon - Toronto, Ontario, Canada “The freedom in the products allows you to create movement and texture beautifully. They are inspiring to work and create with, and have given me a new lease of life working with hair!” Hayden Cassidy - Freelance Session Stylist/Educator - Dublin, Rep. Ireland “Such simplicity and so effective both on-set and in the salon.” Guy-Laurent Winterstein - John Barrett Salon - New York, NY, USA “I love the passion and the ethics behind Electric. Truly inspired by this craft brand.” Robert Masciave - Metropolis - London, UK
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