Since 2007, Electric have been delivering exhilarating salon experiences and world class education, alongside creating hand-crafted professional products, now used by some of the world's most influential hair stylists, and on the shelves of some of the most sought after after salons.
One of the most respected figures within the industry, Mark’s work regularly appears in leading publications across the globe. He is frequently used as an expert on celebrity hair trends on television and within glossy magazines, drawing on his 25 years experience to create stunning looks.
Mark’s passion for art, music and fashion made his journey into the beauty industry inevitable. His dedication to elevating the image of hairdressing, both publicly and within the fashion industry is his fuel for innovating, collaborating and developing talent. This has led to the creation of Electric salons, the Electric Studio, Electric Education Academy and ultimately the Electric Product range.
Developing hand-crafted formulas in England since 2007, Electric are the ‘craft brewer’ of the professional haircare world and one of the most exciting and directional independent brands.
Each product has been expertly formulated by leading chemists and Mark Woolley, the Electric Founder & Creative Director.
We’ve made it our mission to produce products that perform to the needs of elite professionals using ingredients and raw materials sourced by ourselves in the UK.
Latest blog posts
Independant Stylist winner
Electric are proud to sponsor the Independent Stylist category ’for freelance hair professional busy building ‘brand me’.…
Cosy Blonde: the hair colour of Autumn 22
Our Creative Director, Mark Wooley, tells you what to ask for and how to maintain this seasons hottest colour... What should I…