Blog

Dameon Priestly - Art Exhibition at Electric Space

Dameon Priestly (b. Belfast, Northern Ireland) is a UK-based contemporary artist whose work traverses memory, identity and cultural history…

The Spark You Need - As Featured in Creative Head Magazine October 25

Electric is the definition of a modern hairdressing brand. Exciting, collaborative and full of brilliant products, inspirational workspaces…

We're Electric. You Can Be Electric Too - Creative Head Magazine October 25

The hair industry is constantly evolving, and many stylists are looking for brands that support creativity, independence, and community. Tha…

Colour For a New Era - As Featured in September 25 Creative Head Magazine

Are you ready for a colour system that works in a completely new way? Where the same shades can be used to create permanent colours, gloss c…

Tim Bret-Day

Tim Bret-Day is a highly sort after fashion and advertising photographer whose work has covered four decades. His work is original, colourfu…

Cosy Blonde: the hair colour of Autumn 22

Our Creative Director, Mark Wooley, tells you what to ask for and how to maintain this seasons hottest colour...  What should I…