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Fix Hard Water Damaged Hair

Have you ever been on holiday and noticed that your hair seems to be more lustrous than it’s ever been? Or perhaps you’ve moved…

Salons Reopen, Electric Space and more...

After the madness and unpredictability of the Covid-19 pandemic and subsequent lockdown, we're finally getting back to some form of norm…

Electric Broadcast ep. 1 - Lockdown

  Electric Founder & Creative Director, Mark Woolley discusses the opportunities lockdown has presented for himself and Elec…

Tackling Tangles in Lockdown

It’s been 2 months since the UK went into lockdown and let’s face it, unless you’ve opted for the 2007 Britney Spears look…

Q & A with Mark Woolley

  For our first edition of our Q & A with Mark Woolley, we have gathered a selection of questions that you have submitted vi…

New Electric Creative Ambassadors + New York & London Fashion Week

New Electric ‘Creative Ambassadors’ We are delighted to welcome our first ever stateside ‘Crea…