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The Spark You Need - As Featured in Creative Head Magazine October 25

Electric is the definition of a modern hairdressing brand. Exciting, collaborative and full of brilliant products, inspirational workspaces…

We're Electric. You Can Be Electric Too - Creative Head Magazine October 25

The hair industry is constantly evolving, and many stylists are looking for brands that support creativity, independence, and community. Tha…

Colour For a New Era - As Featured in September 25 Creative Head Magazine

Are you ready for a colour system that works in a completely new way? Where the same shades can be used to create permanent colours, gloss c…

Tim Bret-Day

Tim Bret-Day is a highly sort after fashion and advertising photographer whose work has covered four decades. His work is original, colourfu…

Cosy Blonde: the hair colour of Autumn 22

Our Creative Director, Mark Wooley, tells you what to ask for and how to maintain this seasons hottest colour...  What should I…

Electric CEO wins prestigious award for third year running

Mark Woolley, founder of the Electric hairdressing brand named winner of the Business Thinker category at the Most Wanted Awards, held at th…