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Fix Hard Water Damaged Hair

Have you ever been on holiday and noticed that your hair seems to be more lustrous than it’s ever been? Or perhaps you’ve moved…

Salons Reopen, Electric Space and more...

After the madness and unpredictability of the Covid-19 pandemic and subsequent lockdown, we're finally getting back to some form of norm…

Tackling Tangles in Lockdown

It’s been 2 months since the UK went into lockdown and let’s face it, unless you’ve opted for the 2007 Britney Spears look…

Spring/Summer 2020 Hair Trends

The Spring/Summer 2020 season is here and everyone in the hair industry wants to know what the key trends this season will be. Electric Foun…

Salon International, Electric Worktools launch and more...

Salon International 2019 This year at Salon International, Electric went bigger than ever with our largest stand to date. Visitors to…

Electric January 2018

Creative Director Mark Woolley dropped into Good Morning Britain to share his expertise with presenters on Prince William’s buzzcu…