Artists for Electric Launch night

Last week an event was held at Electric Brighton to celebrate the launch of Artists For Electric. We collaborate with great artists to display their work on limited edition Electric products, including a Drinks Bottle featuring 'Lightside' by Marine Hardeman. Also at the event Mark Woolley launched his latest art piece 'Great British Noise', a silkscreen collage of sources of inspiration from the UK. 

Colour Protect Shampoo featured in GQ Magazine

Electric P*-2 Colour Protect Conditioner was featured in the globally famous men's magazine GQ's 'best conditioners for sleek, shiny hair' feature. They said: "It isn’t enough to only use a “sympathetic” shampoo to properly protect colour-treated hair; to effectively lock shade in and prevent fading you also need a colour-kind conditioner too."

Electric Sessions in London

On Sunday 24th November, we took our Electric Sessions event to 640 East at The Arches in Bethnal Green. Mark Woolley presented looks with a theme of 'everyday punk' along with Emma from Electric Marylebone, Lara & Claire from Electric Brighton, plus special guest Chelsea from Stone & Co. The Electric Salon Managers also handed out Special Recognition Awards to a member of each salon for their contribution in 2019.

Black & White Friday at Electric

Electric put our own spin on Black Friday this year with the launch of Black & White Friday. Paying homage to the monochrome designs used throughout the Electric branding, this great offer allows customers to choose a Black Electric product and receive a White Electric product FREE! The offer is live in the salons and online until Friday 6th December.

Welcome to the #ElectricFamily: Re-Invention House

We are delighted to welcome Re-Invention House to the #ElectricFamily! Re-Invention House is a metamorphosis of Re-Invention, Upgate, Louth that was established in 2008 by Jak Bakewell. Based in the beautiful market town of Louth, this "concept salon" offers a unique experience between stylist and guest not seen before in Louth.

Welcome to the #ElectricFamily: Metropolis

We are also delighted to welcome Metropolis to the #ElectricFamily! Founded by Southern Hairdresser of the Year Robert Masciave, the multi award-winning salon is based in Kingston upon Thames. The salon boasts a luxurious interior complete with a refreshment bar.

Welcome to the #ElectricFamily: DKN Hair

Another addition we are delighted to welcome to the #ElectricFamily, is DKN Hair! DKN Hair is run by Daniel K Neaves, a British Hairdressing Award nominee. Based in Budleigh Salterton, in East Devon, Daniel and his creative team travel the U.K and abroad sharing their philosophy and passion for hair.