New Electric ‘Creative Ambassadors’

We are delighted to welcome our first ever stateside ‘Creative Ambassadors’ to the #ElectricFamily. Hayley Fernald, Luis Moreno, Macy Danza and Edra Wilson will be working on collaborations, representing Electric creatively at top events, as well as spreading the message of the brand across their areas in the US.


New York Fashion Week

Earlier this month, Electric sponsored several shows at New York Fashion Week. Electric were represented by Creative Ambassador Hayley Fernald and several other top stylists within the #ElectricFamily. They created some amazing looks backstage using Electric Professional Products across the week at iconic locations, including Times Square. 


London Fashion Week

Electric once again collaborated backstage at London Fashion Week, with founder Mark Woolley joined by Eduardo from our Marylebone salon, Chloe from Brighton and Josie from Reading. They styled London based textile designer IYA₦U's show, presented by On|Off, entitled Things Fall Apart, which paid homage to Nigerian author Chinua Achebe, celebrating trans-cultural identity fused with post-colonial Nigeria. 


Mark Woolley interviewed by HJ Magazine

Check out the January 2020 issue of Hairdressers Journal (HJ) magazine for an exclusive interview with Electric Founder/Global Creative Director Mark Woolley. 


Welcome to the #ElectricFamily: Red Angel Hair Company

We are delighted to welcome Red Angel Hair Company Ltd. to the #ElectricFamily! Red Angel is one of the hottest hairdressing brands in the North West, with salons in Manchester and Cheshire. It was founded in 2010 in Altrincham by Salon Director Haydn James, who boasts over 20 years in the industry.


Welcome to the #ElectricFamily: Langtons Hair & Beauty

Another addition we are delighted to welcome to the #ElectricFamily, is Langtons Hair & Beauty. The Lewes salon is run by Nicola Morra & Sophie Bowness. They launched Electric earlier this week with an event attended by Mark Woolley & Duncan Baxter.


Welcome to the #ElectricFamily: Hair by Stephen International

We are also delighted to welcome Hair by Stephen International to the #ElectricFamily! The salon, run by Tiarna O’Neill in Lurgan, County Armagh, Northern Ireland, is acclaimed throughout Ireland for their innovative bridal and long hair work.