Have you ever been on holiday and noticed that your hair seems to be more lustrous than it’s ever been? Or perhaps you’ve moved to a new city and suddenly your hair is much more static, prone to tangling and generally harder to manage? It’s all down to “hard water”.

The UK is home to some exceptionally hard water and it can be an absolute nightmare for your hair. Without using the right products, it can lead to a flaky, irritable scalp and flat, lifeless hair. 


What is hard water?

The hardness of water is determined by the mineral quality. Water is naturally soft when it falls from the sky but gains hardness when it hits the ground. Often rainwater lands in an area with porous rock such as limestone or chalk, causing the water to penetrate the ground as it passes through, collecting and dissolving particles and minerals such as magnesium and calcium. The South East of England and London water hardness levels are predominantly high.

The tell-tale signs of hard water include soap not lathering sufficiently, your clothes feeling rough to the touch or a build-up of scale on your taps, shower doors or bathtubs. 


How does hard water affect your hair?

Shirley McDonald, Consultant Trichologist at the Hair and Scalp Clinic, says: “Hard water can strip the hair of its natural lubricating oils and contribute to weathering of the hair cuticle”. This can cause your hair to have a rough texture and leave it more prone to tangling and static. It can also leave it lacklustre, hard to manage and even dull your hair colour.  


The solution

The perfect solution to dealing with hard water damaged hair is to use a naturally hydrating product. The Electric H2 range achieves just that. H²-1 Hydrate Shampoo and H²-2 Hydrate Conditioner are packed with moisture-rich ingredients to retain optimum hydration. Natural ingredients such as the vitamin-packed jojoba oil, meadow foam seed oil and sugar beet extract combine to breathe new life into your hard-water damaged hair. The nourishing formula is anti-static and intensifies your natural shine. We also recommend that towel drying your hair to remove as much excess water as possible before letting it dry naturally.

Find out more about Electric H²-1 Hydrate Shampoo and H²-2 Hydrate Conditioner.


Testimonial from a delighted Electric customer


Find out how hard the water is in your area with this handy link